Social media is an ever changing frontier that can be here one day and gone the next. In a world that so heavily revolves around the use of social media, it is important for businesses to understand how to use social media to their benefit.
Social Media Trends
Investing in social media and marketing tools are a must for all businesses and brands. Predicting this year’s social media trends may not be long-lasting, but it’s worth finding out.
- Paid Promotions on Social Media
As users’ feeds on social media become more cluttered, it is hard for anyone to get their posts seen. Facebook in particular has a specific algorithm for business pages and will only promote ads when they are paid for. Other social media platforms have certain algorithms that make connecting to other users rather difficult. The only way around this system is to buy ads. These ads can be target to a specific audience, are easily shared and make tracking the ad’s effectiveness very easy. To survive on feeds in 2017, businesses are going to need to pay the price.
- Employees Will Promote on Social Media
2017 will see a lot more employee advocacy. Companies are starting to take advantage of their free social media team in the form of employees. Employees are encouraged to share their company’s message on their own social media accounts. This is a brilliant way to advance your brand without spending any additional money.
- CEO’s on Social Media
In the past years it has been common for a CEO to have no social media presence. However, that is going to change in 2017. CEO’s are starting to realize that they have a lot to gain by getting on social media. With social media, CEO’s can find new ways to connect with other businesses, CEO’s as well as their customers. This connection can create new customers that previously may not have been interested in the company.
As CEO’s are often out of touch with today’s world, being on social media can easily connect one to what’s popular right now. Social media has the widest reach possible and is a great way to reach the younger generation.
- Customer Service Goes Social
While many businesses only see social media in terms of marketing, several others are wielding its power to engage in customer service and sales. On various social media platforms, customers can learn about specific products and see how they are used. On other platforms, customers are encouraged to buy. Brands are now using the likes of Pinterest, Instagram, Facebook and Twitter to speak to customers about questions, comments, concerns and the like. This “conversational commerce” is something that will definitely be trending in 2017.
As the world only gets more technologically savvy, the only way for businesses to survive is to follow suit. Companies that don’t already make social media a major part of their focus need to up their game this year. Without following new social media trends, businesses don’t stand a chance.