You’re probably thinking about optimizing your site for the search engines on your own because you’ve seen tutorials on YouTube on how to do this. That’s fine if you built your website as a passion project and you’re not worried about being on the first page of Google. But if you’re a business in a large metropolitan area with two, maybe three dozen competitors, don’t even bother.
Here are # reasons why you should never DIY something as complex as SEO.
- SEO professionals are good at what they do because they studied this for years.
You wouldn’t be prescribing antibiotics to your own child because you’re not a doctor. You didn’t study Medicine for a decade. You wouldn’t be giving legal advice to a friend who’s in trouble with the law for parking tickets because you’re not a lawyer. You didn’t finish Law courses – not even one.
The very same is true for SEO. Believe it or not, every legitimate Chandler SEO expert has been doing this for so many years. And no, they didn’t just get their knowledge on YouTube.
- SEO takes a whole lot of your time.
It’s an 8-hour job for professionals who aim to see good results in a certain amount of time by back linking, establishing a good reputation, figuring out metrics, using analytics and so much more. And when we say ‘aim to see good results in a certain amount of time’, we’re talking about months here. If you can’t spend that very same amount of time on it, it’s really something which you shouldn’t stress yourself out with.
- Wrong SEO has the worst consequences.
This doesn’t just refer to getting cataloged by Google on the 50th page. This could actually mean the loss of revenue or, worse, your business.
As mentioned earlier, if you have two or three dozen competitors ranked higher than you on these search engines, chances are they’re getting all the customers which could have been potentially yours. If only you were on the first page, right?
Then there’s the possibility of your site getting banned if you fell into the trap of ‘quick SEO fixes’ which are actually considered as unethical as these violate the terms of various search engines.
So is there a point to hiring SEO experts and availing of their services?
Most definitely! Your online success depends on this.
This is one thing you should put in mind: Search Engine Optimization is not and should not be considered part of your overhead cost. As one of the most effective online marketing tools ever made, this is an investment. So go online now and start looking for the right Chandler SEO expert for you as soon as possible.