The small business sector is comparatively more challenging than any other business sector. Given the inventive approach from diverse competition and incorporating latest technologies, the battlegrounds are tougher than ever.
The year 2016, however, is a promising year in terms of conducting small businesses. Why? The modern business technology is making it easier with the development of low-cost quality products, smoothing out processes that seemed near to impossible earlier. To add to that, the small businesses in the current era are adapting quicker and evolving in brilliant ways, leaving traces of the trends that others can watch out for.
Take a look at these top small business trends and see where your startup fit in while there’s still room for more.
- Digital Presence
Internet-based technology is aiding the small businesses the most. Giving them complete control over brand development and customer engagement, Internet tools are absolute lifesavers for many in every industry.
Customers today have heavy reliance on reviews and testimonials. They conduct a thorough on the products and services they are about to avail right before they make the actual buying decision. This calls for the use of sophisticated Internet tools to support the digital presence of a business. This presence is often outsourced.
Startups that support website creation, management of digital media channels and other Internet based tools for various businesses are on the rise currently. Web design Dubai based companies are based on the same idea. Make fair use of the Internet tools, develop an expertise in the area and get out in the field.
Online stores are attracting the masses as the electronic commerce is taking the world by a storm. More and more people prefer buying via an online retail store, saving them the time and effort of visiting brick-and-mortar storefronts and dealing with parking and other issues.
While ecommerce platforms are on the rise, it is equally significant to understand the needs of the customers to make yours stand out from the crowd. 58 percent of the customers say that they are more willing to add items if the free-shipping option is available.
Other areas that are requiring attention in terms of customer satisfaction include mobile commerce (mcommerce). Mobile devices are more often used today for online shopping, thanks to the smart phones and secure payment options. If you are to get into ecommerce, simply take into account these options to maximize the chances of making online shopping experience better for the world.
- Payment Security
Alongside every business in the digital world comes EMV (Europay, MasterCard, and Visa). It is imperative today that businesses ensure secure online payments via trusted mediums so that chances of fraudulent transactions can be minimized.
A shift in EMV payment standards are safeguarding the transactions of many small businesses since the past year. Protecting the privacy and security of customers have become the top most priorities. If fraudulent transactions are caught in action, the merchants will be liable.
If your business hasn’t implemented EMV as yet then the credibility amongst your customers is at the stake. Financial risk to the business only adds to this. Incorporate EMV today and let go of independent face-to-face transactions to ensure maximum security.
- Social Movements
Social movements via grassroots groups are taking action against massive issues with the help of Internet. All those issues that are affecting their communities in any way are now given a digital voice.
Social media and various other Internet tools are helping them to galvanize their efforts in order to help their communities to survive and strive. As a result of this, various locals and those who care about the causes are also taking part with them, making it bigger and better than ever.
These grassroots groups are keeping in view the statewide legislations and fighting for their rights. If you have a cause you care about or want to moderate the existing movements, now is the time to act.
If you are in Dubai and this has interested you in initiating your very own entrepreneurial venture then all you need is an online presence with a logo to begin. Any logo design Dubai company can help you out in the matter. With the latest trends and sophisticated online tools to help you begin, the hour couldn’t be any more righteous than this. Good luck with your venture!
Mariya Sabeen Irshad (@MariyaSIrshad) is a creative writer by passion and a content marketing strategist by profession – a tech-savvy who is currently associated with Dubai Monsters, a creative design studio. With an MBA in Marketing, she holds relevant industry experience and writes about digital marketing, mobile applications, web designing tips, career counseling, game development and trending technology news.